Behind the screens

i-media is pleased to announce the appointment of Nick Lawson, former global chief executive of EssenceMediacom, as Chairman.

The August Bank Holiday is the ultimate last-chance summer getaway, and Motorway Service Areas (MSAs) sit right at the centre of the action.

By building technology that can interpret consumer data next to location data, advertisers can move from prediction into certainty.

In a first for Programmatic DOOH Holiday Inn partnered with Yahoo and i-media to harness real-time ANPR ad-tech to reach families and business travel.

Moneybarn partnered with i-media to fuel brand awareness and drive finance applications through a nationwide OOH campaign.

i-media, the leaders in motorway services advertising, has begun the rollout of its full-motion Digital Mega 6 portrait screens at motorway services.