%20(1).png)
Nick Slaymaker has joined i-media in the newly created role of Chief Growth Officer, bringing one of the UK media industry's most experienced investment leaders into the business at a pivotal point in its growth.
Nick joins following a 19-year career at WPP, where he held a series of senior roles across GroupM and MediaCom, including Global Head of Trading and Chief Investment Officer at MediaCom Global. In those positions he led the media investment strategy for some of the world's most recognised brands, including The Coca-Cola Company, Google, and Mars.
The appointment reflects the ambition that has defined i-media since Mayfair Equity Partners' investment in 2024. Nick's remit centres on scaling i-media's proprietary data tools, including its ANPR and EPOS-powered targeting capabilities, to drive measurable growth for the business and its brand partners.
Nick's arrival also reunites him with i-media Chairman Nick Lawson, with whom he worked closely for over a decade at MediaCom. That shared history brings an immediate depth of alignment to the leadership team.
Jonathan Lewis, CEO of i-media, said: "Nick's knowledge and wealth of media experience will undoubtedly help us fulfil our ambitious plans for the business. i-media has undergone a programme of rapid transformation, and Nick's deep understanding of the global media landscape will fuel the next stage of our journey."
Nick Slaymaker said: "i-media is at the forefront of the UK's programmatic OOH revolution, combining a unique, high-dwell-time environment with world-class data capabilities. I am eager to apply my experience in global investment and trading to help our brand partners achieve measurable, high-impact growth on the UK road network."
